Understand the industry

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To guarantee that your cover letter is the best it can be, and to guarantee that you are as prepared as possible for a potential interview, it's a good idea to develop an overall business understanding of the industry, business type, and workplace you're applying to.

At a basic level, business understanding is about context. The work you'll perform at your future job is part of a larger context, and it will differ depending on the workplace, type of organisation, and industry the organisation or business is part of.

For example, a communications position at Danfoss will be very different from one at the Efterskoleforening (an association of boarding schools), even though there is some overlap in the tasks to be performed.

When building your business understanding, there are three levels of research to do:


Read how to learn more about an industry you want to work in

Business type

Read how to learn more about the type of business you want to work in

The particular workplace

Get advice on how to develop your understanding of a workplace

Examples of industries

Read about examples of industries where DM's members work (in Danish)

Below, you can draw inspiration from videos about members that work in different industries:

The NGO industry

The life science industry

The IT industry

The cultural industry